Chamber of Mines / Rethink What You Know About Mining

Our design solution was to bring everyday mined objects to life in a way that was contemporary and industry challenges. We wanted to create a connection between what is above and below the ground. Through the use of bold type, rich colour and modern patterns, by juxtaposing photographs and infographics, we brought a pop aesthetic to an industrial world, making the world of mining a more appealing place for everyday people to explore.

'What's Yours is Mined' Poster

Social Content

Content Identities Were Created To Appeal To A Broader Audience.

Your Phone Was Mined: A 3,9km Long Scroll-Down

We created an experience where people could actually scroll for 3,9km, the depth of the deepest mine in the world. Along the way, they would learn interesting facts about what goes on underground and how their lives are connected to this strange world.

Excerpts From The Scroll-Down Website

Mining Lekgotla Exhibition Stand

The Chamber of Mines mining stand brought a conversation to the Lekgotla by juxtaposing interesting facts and serious questions about mining through posters and animation. The stand prompted conversation on Twitter around #MiningLekgotla.

Chamber Of Mines, International Exhibit In Mexico

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