Warner Bros. / Hogwarts Wizarding Class

Quirk developed the Hogwarts Wizarding Class application as a way to leverage the buzz following the theatrical release of Warner Bros.'s Harry Potter and the Half-Blood Prince. The online application used a Twitter API and Flash to allow Twitter users to "cast spells" and work potions from the movie that take over their friends' Twitter pages. In the 12 days following the launch date, the Hogwarts Wizarding Class website received 343,253 page views and 102,210 unique visitors.