The App, built using HTML5 technology, features continual and automatic content downloads and improvements. It ensures that FT customers can access FT content anytime, anywhere, on a PC and multiple devices, with one login and one subscription payment.
Financial Times / Content & App Showcase
These videos were made for the Financial Times to educate existing and potential subscribers about what inspiring content exists on their FT.com site, especially since a large amount of online content for the publication is hidden behind a subscription paywall. In showing that the brand site is a relevant and authoritative source, we hoped to increase FT.com interaction and ultimately FT.com subscriptions.
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